Justin Bieber’s ‘Swag’ Album Teased by Global Billboards, Drops July 11

Album Announcement

Justin Bieber will release his seventh studio album, Swag, on July 11, 2025, marking his first full-length project since 2021’s Justice. The announcement was confirmed by The Hollywood Reporter and amplified by Bieber’s own social media posts on July 10.

Marketing Campaign

A series of minimalist billboards—featuring only the word “Swag” in gray on a black background and a parental advisory label—have appeared in cities including Reykjavík, New York, Atlanta, and Los Angeles. Bieber showcased these global teasers on his Instagram, sharing video snippets of each city’s billboard.

Tracklist & Themes

Bieber revealed a 20‑song tracklist that balances personal narratives with energetic anthems. Confirmed titles include:

• “Dadz Love”

• “Go Baby”

• “Swag”

• “Zuma House”

• “Forgiveness”

• “Therapy Session”

• “All I Can Take”

• “Daisies”

• “Butterflies”

• “Walking Away”

• “Devotion”

• “405”

These names suggest an introspective yet diverse collection, reflecting Bieber’s artistic growth and life changes over the past four years.

Collaborations & Personal Elements

Swag features guest appearances from Gunna, Sexyy Red, and Cash Cobain, offering dynamic contrasts to Bieber’s signature vocals. The singer also posted intimate photos with his wife, Hailey Bieber, and their ten‑month‑old son, Jack Blues, some of which are expected to serve as official album artwork. This family‑centered imagery underscores Bieber’s transition into fatherhood.

Fan & Industry Buzz

Fellow artists stoked excitement online: The Kid Laroi quipped that those who skip the album “can’t be friends,” while producer Cole Bennett hailed Swag as “the best jbeeeeeski album yet.” Comments such as “It’s a Bieber Summer” and “He’s been cooking—I’m ready to be fed” trended across social platforms in anticipation of Friday’s release.

Justin Bieber has announced his return to music after a four-year hiatus. Credit: X

Photo: Instagram (@lilbieber)